Being a corporate citizen, Kingdom is committed to corporate responsibilities by proactively participating in community and charity works. The philosophy of bringing the corporate value into play and giving back to society is realised through, amongst others, regular donations to underprivileged families and continuous supports to national education. Kingdom has spent around RMB25 million so far on various community works.
In 2008 , Kingdom offered assistance totalling RMB229,000 to 56 employees and their families affected by the earthquake in Wenchuan, Sichuan Province . T h e disaster caused substantial casualties and economic losses and there had been innumerable individuals and families who lost their homes and faced hardship in the aftermath. In a fund-raising activity organised by Kingdom, the staff of Kingdom raised RMB118,600 for the victims in the devastated areas.
In 2010, Kingdom contributed a total of RMB500,000 for road reconstruction and greening.
In 2011 to 2014, Kingdom donated a total of RMB1,600,000 to the charity federation in Haiyan, Zhejiang Province and the local charity federation in Rugao, Jiangsu Province.